This oversize-format direct mail piece (24"x28" flat) for Heathwood Hall Episcopal School was sent out to alum and families of current students to help raise funds to complete the construction of their new dining hall. The tie into the new "The Difference" campaign was important as it was a branding campaign to promote the excellence of education and experience that Heathwood Hall offers. The school provided all photography, illustrations and renderings.
— Design, layout, "The Difference" logo and production of piece by Jenn Covington
